CONSUMER STUDIES CONFIRMS WHAT THE BRAIN INJURY ALLIANCE OF UTAH HAS BEEN SHARING FOR YEARS: WEARING A HELMET WILL PROTECT YOUR BRAIN

Contact: George Gehling
Phone: (801)716-4993
george@biau.org

For Immediate Release

Murray, Utah, May 11, 2015 – Consumer Reports just released a new study that confirms what the Brain Injury Alliance of Utah has been sharing for years: Wearing a bicycle helmet will protect your brain in the event of an accident or fall, and possibly save your life.

According to the Insurance Institute for Highway Safety, 87% of people killed nationally in a bicycle accident in the past twenty years were NOT wearing a helmet.  In Utah, bike accidents are the third leading cause of traumatic brain injury resulting in over 1,400 hospital visits or deaths per year.

George Gehling, Executive Director at the Brain Injury Alliance of Utah shares the importance of making a small investment into the safety of your brain, “With summer fast approaching, more and more people will be riding their bikes out and about, it makes it more important that we use bike helmets.” You don’t need to trade your hypothetical arms and legs in exchange for a good helmet.  BIAU offers infant, child, teen and adult bicycle helmets for only $5! These lightweight helmets meet the Consumer Product Safety Commission Bicycle Helmet Standard for safety and functionality.  Helmets can be purchased online at www.biau.org.

Frederick P. Rivara, M.D., M.P.H., vice chairman of the Institute of Medicine committee and a professor of pediatrics at the University of Washington in Seattle shares, “The best studies done on bike helmets show that they are unequivocally effective in preventing traumatic brain injury—mild, moderate, and severe. People should always wear a helmet when they ride a bike. And our studies show that when parents wear them, children do, too.”

The purpose of a helmet is to absorb the impact of a fall or accident. Your brain is essentially a gelatin like organ surrounded by fluid, which is designed to help cushion against making violent contact with your skull. A good bicycle helmet, that is adjusted properly, can minimize and prevent traumatic brain injury and oftentimes concussion.

The Brain Injury Alliance of Utah, BIAU, a non-profit community organization in Murray, Utah, serves Utah Residents who have been affected by a brain injury by providing resources, education and a shared community connections. BIAU also works in conjunction with industry professionals such as case managers, physicians and therapists with their online forum and with their library of information. For interviews or more information please call (801)716-4993 or visit our website at www.biau.org.